TV Viewership in India – March 2017 – BARC Broadcast India Survey
Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The TV viewership showed increase across all...
View ArticleSAB TV New Brand Identity Talks Only Comedy
Sony’s SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a distinctive image but also has a loyal audience for it shows. In a recent...
View ArticleBritannia Aims At Premium Biscuits Market with New TVC Campaign
Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian biscuits market towards getting...
View ArticleBata rolls out new campaign featuring Kriti Sanon
After a month when Bata India announced Kriti Sanon as their brand ambassador, the company has rolled out a fresh TVC featuring the actress. The Bata TVC campaign focuses on the women collection under...
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Brand Wars – Havells Vs RR Kabel 2018
Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH Advertising rivalry. Here is the latest campaign, this time a...
View ArticleAriel goes deeper in the household with Share The Load Campaign
Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ariel Share the Load Campaign was started in India to address this...
View ArticleAriel urges men to share laundry as 71% women sleep less
Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. #ShareTheLoad...
View ArticleBest Indian Ads – Hamara Bajaj Advertisement (1989)
The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The advertisement was released in 1989. The post Best Indian Ads – Hamara Bajaj Advertisement (1989) appeared first on Marketing...
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TV Viewership in India during Coronavirus Lockdown
As I write this piece there are more than 200 countries fighting with Coronavirus. Many of them completely locked down to contain the spread of the virus. A third of the global population is on...
View ArticleBest Indian Ads – Fevicol Pakde Rehna Ad
Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement, at least for the retail buyers. Thereby, the...
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