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TV Viewership in India – March 2017 – BARC Broadcast India Survey

Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The TV viewership showed increase across all...

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SAB TV New Brand Identity Talks Only Comedy

Sony’s SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a distinctive image but also has a loyal audience for it shows. In a recent...

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Britannia Aims At Premium Biscuits Market with New TVC Campaign

Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian biscuits market towards getting...

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Bata rolls out new campaign featuring Kriti Sanon

After a month when Bata India announced Kriti Sanon as their brand ambassador, the company has rolled out a fresh TVC featuring the actress. The Bata TVC campaign focuses on the women collection under...

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Brand Wars – Havells Vs RR Kabel 2018

Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH Advertising rivalry. Here is the latest campaign, this time a...

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Ariel goes deeper in the household with Share The Load Campaign

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ariel Share the Load Campaign was started in India to address this...

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Ariel urges men to share laundry as 71% women sleep less

Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. #ShareTheLoad...

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Best Indian Ads – Hamara Bajaj Advertisement (1989)

The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The advertisement was released in 1989. The post Best Indian Ads – Hamara Bajaj Advertisement (1989) appeared first on Marketing...

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TV Viewership in India during Coronavirus Lockdown

As I write this piece there are more than 200 countries fighting with Coronavirus. Many of them completely locked down to contain the spread of the virus. A third of the global population is on...

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Best Indian Ads – Fevicol Pakde Rehna Ad

Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement, at least for the retail buyers. Thereby, the...

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