Clik here to view.
Cadbury Celebrations Ad – Diwali 2012
Target Geo : India Like the entire series of Cadbury ads this ad too moves you for a second and connects to you especially you are an employee.Filed under: Mixed Bag Tagged: Advertising, TV Commercials
View ArticleClik here to view.
IDEA CELLULAR TVC – THE HONEY BUNNY SONG – LYRICS AND VIDEO
Dont know what Idea’s Marketing Team is upto this time but the song “You’re my Honey Bunny” is just AWESOME !! and it gets more AWESOME when you can sing it with the singer…!! Here goes the lyrics of...
View ArticleClik here to view.
Idea Cellular TVC – The Honey Bunny Song – Example of Confused Positioning
Recently I came across a new approach by Idea Cellular in their advertisements which made me think about routes telecom service providers are following to communicate effectively to the customers. As I...
View ArticleClik here to view.
TV Commercial : Tanishq Solitaires Ad (Nov 2012) – Because there is only one...
Agency: Lowe Lintas Client: Tanishq Creative: Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Prasad Baggi, Indrasish Mukherjee and Adarsh Atal. Business: Sudhir Rajasekharan, Pritish Wesley , Asha AP...
View ArticleClik here to view.
O Bhaisaab : Sunday Flea Market Campaign by Shopclues
The late entrant into the e-commerce space, Shopclues, is cutting the clutter with its humorous, catchy and highly engaging ads for its various online products & services. Shopclues has been witty...
View ArticleClik here to view.
Nescafe and RED FM create a heartwarming ad to Stay Started
Nestle India has introduced a brand new co branded ad for the first time with RED FM with a message of not giving up and Staying Started. One of the biggest brands from the Nestle family, Nescafe, as...
View ArticleClik here to view.
Flipkart launches the Big Billion Day Campaign 2016
Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and Snapdeal are gearing up just before the Diwali season. Flipkart...
View ArticleTanishq Diwali campaign appeals gifting gold this season
With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive season to their loved ones. The Tanishq Diwali campaign...
View ArticleClik here to view.
Why Coca Cola dropped Salman Khan from Thums Up?
Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan’s contract for their brand Thums Up. This move comes at a time when Salman Khan has started hosting the new...
View ArticleBrand differentiation using service promise – Ford and Samsung Example
Brand differentiation is one of the key parameters to brainstorm in the life of a brand manager. The brand ethos of he product flow seamlessly into various media vehicles say TV, Print, Radio and...
View ArticleAlpenliebe Gold India TVC Campaign – Feb 2017
Perfetti Van Melle India launches a new campaign for Alpenliebe Gold celebrating smaller joys of life with an Estimated Budget of 10 crores. Agency: McCann India The post Alpenliebe Gold India TVC...
View ArticleTV Viewership in India – March 2017 – BARC Broadcast India Survey
Amidst the fan fare created around digital media reach coupled with Digital India movement, BARC released some interesting TV Viewership Numbers in India. The TV viewership showed increase across all...
View ArticleSAB TV New Brand Identity Talks Only Comedy
Sony’s SAB TV has gained a following of its own through the years of its existence in India. The channel not only carved a distinctive image but also has a loyal audience for it shows. In a recent...
View ArticleBritannia Aims At Premium Biscuits Market with New TVC Campaign
Britannia Targets Premium Biscuits Market FMCG major Britannia has gone full blown targeting the Premium Biscuits Market with a new TVC targeting the evolving Indian biscuits market towards getting...
View ArticleClik here to view.
Flipkart launches the Big Billion Day Campaign 2016
Ad wars are on amongst the e-commerce biggies in India before the festive season. Same as last year, this year too Flipkart, Amazon and Snapdeal are gearing up just before the Diwali season. Flipkart...
View ArticleTanishq Diwali campaign appeals gifting gold this season
With the festive season knocking the door, Tanishq has launched a new campaign luring Indian consumers to give the gift of gold this festive season to their loved ones. The Tanishq Diwali campaign...
View ArticleClik here to view.
Why Coca Cola dropped Salman Khan from Thums Up?
Coca Cola India has recently confirmed that the company has not renewed superstar Salman Khan’s contract for their brand Thums Up. This move comes at a time when Salman Khan has started hosting the new...
View ArticleBata rolls out new campaign featuring Kriti Sanon
After a month when Bata India announced Kriti Sanon as their brand ambassador, the company has rolled out a fresh TVC featuring the actress. The Bata TVC campaign focuses on the women collection under...
View ArticleClik here to view.
Brand Wars – Havells Vs RR Kabel 2018
Brand Wars and Ambush Marketing are nothing new in the advertising space and almost all of us have witnessed the Mercedes Vs BMW, Audi OOH Advertising rivalry. Here is the latest campaign, this time a...
View ArticleAriel goes deeper in the household with Share The Load Campaign
Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement #ShareTheLoad. Ariel Share the Load Campaign was started in India to address this...
View Article