Ariel urges men to share laundry as 71% women sleep less
Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. #ShareTheLoad...
View ArticleBest Indian Ads – Hamara Bajaj Advertisement (1989)
The Hamara Bajaj Ad is one of the most iconic ads in Indian advertising. The advertisement was released in 1989. The post Best Indian Ads – Hamara Bajaj Advertisement (1989) appeared first on Marketing...
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TV Viewership in India during Coronavirus Lockdown
As I write this piece there are more than 200 countries fighting with Coronavirus. Many of them completely locked down to contain the spread of the virus. A third of the global population is on...
View ArticleBest Indian Ads – Fevicol Pakde Rehna Ad
Among the Best Indian Ads, Fevicol ads have always been quirky and effective in communication of product promise. The product category is low involvement, at least for the retail buyers. Thereby, the...
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